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There is a little known technique combines both marketing and public relations in such a way as to greatly increase the visibility and branding of a company while also creating demand for product and increasing sales. This technique is known as ‘Marketing Articles’.

The invention of the Marketing Article is a fairly recent creation. The motivation for creating this kind
of article is primarily due to the incredible popularity of the Google search engine. Google has had phenomenal success with their domination of the Internet.

‘Some experts have estimated that over 60% of all searches are done using Google-, said Julie Taing a spokesperson for Caracom. ‘Yahoo is generally ranked 2nd, and MSN 3rd, but Google is the real target when we’re talking about making an impact on the Internet.

Google has been able to dominate Internet searches in part because of the formula or algorithms that they use in order to determine who reaches the upper rankings of any search under that particular search term. Google’s formula on exactly how they determine who is ranked where is top secret. That being said, they do tell the general public some basic things that should be in place in order to ensure that one’s website is ‘optimized- and that it will be seen and ranked by Google when a search is done.

But no one but a select few really knows their algorithm.

One of the generally well-known principles that Google operates on is the concept of ‘backlinks-. A backlink is basically just a web address that links to and points back to a particular website. The more links pointed at a particular website, the more importance Google gives that particular site.

PR INSIDE