18
Niches In The Sustainable Package Movement
Filed Under (Marketing Niches) by Jeff Stripp on 18-06-2007
Subscribe to our Business Entrepreneur RSS feed for more great small business ideas!
Your end-user customers, Fortune 1000 companies, are under growing pressure from investors, markets, consumers, regulators and other stakeholders to address climate change and the challenges of sustainability. As with most business drivers, though, the solutions will be found farther back up the supply chain. And that means you—the package printers and converters supplying consumerproduct companies with everything from pouches, cartons, labels and corrugated cases.
Fortunately, more and more examples of well thought-out approaches to providing sustainable packaging are coming to light. Three converters on the leading edge offered an inside look at their strategies and operations during last month’s FFTA Forum 2007 in Montréal, Quebec, Canada. Not surprisingly, all three businesses are focused on paper and paperboard.


















