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Minor League Baseball Marketing Niche
Filed Under (Marketing Niches) by Jeff Stripp on 19-06-2007
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Vasactive Pharm has discovered niche marketing venue that has turned out to be a grand slam for its family of ointments.
The Danvers, Mass.-based distributor is focusing its campaign on minor league baseball stadiums. Elements include ads placed on the video scoreboard, handing out print ads as well as product samples, says Stephen Cataldo, VasoActive director of marketing.
VasoActive products include Osteon arthritis pain-relieving lotion, A-R Extreme for muscle and joint pain, and Termin8 for athlete’s foot.
The combination of limited advertising resources and very specific retail territories make the minor league baseball alignment ideal, Cataldo says. “We just don’t have the budget to advertise with the N.Y. Yankees or Mets,” he tells Marketing Daily.
The company began advertising with the Minor Leagues in 2006, which ended up being the best-ever season the Minor Leagues have ever had attendance-wise.
“During the 2006 season, VasoActive experimented with promotional campaigns designed to increase visibility to help gain sales momentum,” Cataldo says. “These minor league ballparks in Michigan, New York, and New Jersey helped us reach from four to six thousand fans per game.”
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