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Google recently released a small pamphlet and sent it along to it’s customers (maybe prospects as well). The title of the 3-4 page direct mail piece was “Top Tactics for Tough Times“.

The opening mantra is:

Marketing is more important than ever.

and

Consumers will look online more.

As most business owners are keeping a close eye on their bottom line it was nice to see Google making some relevant suggestions (even if it was a marketing piece to spend more with Google Adwords). Here are the top nuggets for all you Google Advertisers…

Focus your ads on low prices and savings.

Use value-related keywords.

Ensure your ad groups are targeted and relevant.

Don’t waste money on irrelevant clicks.

Make it easy for customers to buy.

Focus your money on your high performers.

You would be surprised how useful these tactics are for Google Adwords users. You can read the full article here.