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Innovation is an art: It’s more magic and luck than procedure. Here’s how to get lucky.

1. Jump to the next curve. Too many companies duke it out on the same curve. If they’re daisy-wheel printer companies, they think innovation means adding 24-point Helvetica. Instead, they should invent laser printing. True innovation happens when a company jumps to the next curve–or better still, invents the next curve.

2. Don’t worry, be crappy. An innovator doesn’t worry about shipping a “perfect” product. If a company waits until everything is perfect, the product will never ship, and the market will pass it by. If you’ve jumped curves, the market will accept imperfections.

3. Churn, baby, churn. It’s OK to ship crap–it’s not OK to stay crappy. You must improve version 1.0 and create version 1.1, 1.2 . . . 2.0. Innovation is not an event–it’s a process.

4. Don’t be afraid to polarize people. Attempting to appeal to every demographic guarantees mediocrity. Instead, create great products that make segments of people very happy–and fear not if those products make other segments unhappy. The worst case is to incite no passionate reactions at all; that happens when you try to make everyone happy.

5. Break down the barriers. The more innovative your product is, the more barriers the status quo will present. Entrepreneurs should not get flustered when market acceptance comes slowly. The best way to break barriers is to enable people to test-drive your innovation.

6. “Let a hundred flowers blossom.” I stole this from Chairman Mao. Innovators need to be flexible about how people use their products. Apple thought it had created a spreadsheet/database/word-processing computer, but customers used it as a desktop publishing machine. When parents used Avon’s Skin So Soft as an insect repellent, Avon went with the flow.

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