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TGIF Smaller Food Portions Means More Money?

Filed Under (Customer Service, Employees) by Jeff Stripp on 23-06-2007


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tgif fridays logoTGI Friday’s is waiting to see if less food translates into more profit.

Its new “Right Portion, Right Price” menu has become popular with diners because it offers smaller portions for less money, leading to an a 1.4 percent increase in customers and a 2.5 percent increase in sales within the last 16 months.

Most offerings, such as ribs with fries, are smaller, full-fat versions of regular entrees, rather than portion-controlled, low-fat platters.

Casual dining hasn’t recovered from a long-term slump, so when the average check dropped by 4 percent in the first weeks after the menu was introduced, the restaurants’ management became a little alarmed. But now, with the increases in customers and sales, the “Right Portion, Right Price” menu is slated to become permanent.

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